The red Qualita Rossa pack is a familiar sight in Italy, where as one of Lavazza's signature blends it has been supplied to Italian coffee lovers for over 50 years.

With Lavazza Qualita Rossa you get a coffee that is on the rich side, with notes of chocolate and dried fruit, and a very low level of bitterness. This has proven to be a popular combination, as Lavazza Qualita Rossa has steadfastly maintained its position as one of Italy's best-selling coffees year after year.

So if you like a traditional Italian coffee, Lavazza Qualita Rossa is a reliable classic that is definitely worth considering. Because here you get a straightforward quality everyday coffee that has been helping Italian coffee drinkers get an ideal start to the day for decades.

Here we supply this classic in a bag of whole beans, which you can grind at home to suit you exactly. You can then use the ground coffee for filter coffee, instant coffee or espresso machines

Lavazza is one of Italy's classic coffee brands that can trace its origins back to 1895. Lavazza pioneered the technique of blending coffee from different regions, and is today managed by 4 generations of the Lavazza family out of its headquarters in Turin, where its products are exported worldwide as one of the world's largest coffee companies.